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About Sara

Sara Martinez, CYT

Custom Experience Manager, Event Strategist

Sara Martinez has always been an entrepreneur and writer at heart, starting her first company at the age of 19. She received her certificate in entrepreneurship from the College of DuPage in 2014. She is an avid researcher and enjoys learning about amazing places to travel, health and wellness, and ways to grow personally and professionally.

Sara learned a lot about owning and running your own business through her first “real” job working for a meeting planner. She gained skills and moved up quickly in the company becoming the registration manager for conference with 1,000’s of people. This is where she found her passion for organizing events from start to finish and helping businesses create their best events ever!

Things took a slight turn in 2008 when Sara was drawn to health and wellness. Her wellness journey brought her to yoga in 2012. In 2017, she decided she wanted to help others feel the changes that were possible with yoga and became a Certified Yoga Instructor.

After completing her yoga training, she decided to combine her passion for health and wellness, event planning and creating incredible experiences to open SM Specialty Events. SM Specialty Events. guides business owners and individuals to create live events, retreats, conferences and more to showcase and share their businesses and gifts with their target audience. Sara also organizes topic focused retreats where women can come to connect, inspire and grow.

Sara loves being the mom to an inquisitive 5-year-old son, Logan and beautiful baby girl, Harper. In her spare time, she enjoys working in her organic vegetable garden and evening bon-fires with her family. She currently resides in Chebanse, IL with her husband, Dave, her son, Logan, daughter, Harper, and dog, Biscuit.

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